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From all of us at SFPMA.Org
Tags: SFPMA Articles, SFPMA Marketing / Social Media
“We give investors and clients the information to make an informed decision about which property management company to use”
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Join and we will give you a florida list of over 3000 member companies to start you with marketing.
Read and learn what our members can do to help you with the management of your buildings. Managing properties can become quickly overwhelming, even for experienced investors. There is always something going on that requires attention and it takes very little time for things to get out of hand. Hiring a Property Manager can provide an opportunity to regain control and restore stability to both your properties and possibly life in general.
We understand the importance having income real estate to you and your family. We are here to help you with the selection process for hiring the right company for the management of your buildings. Your Property Manager will make critical decisions on your behalf making it extremely important that you do your homework during the hiring process.
Ultimately, your decision to hire or not hire a property management company should hinge on whether or not it is a good fit with your lifestyle, and makes sense financially. Individual investors will have to assess the opportunity cost of both options based on their unique circumstances.
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Tags: Business Articles, Finding a Property Manager, Management News, SFPMA Social Media
It sounds basic, but one of the fundamental challenges that far too many board members and boards have is that they don’t have a strong understanding of their roles and responsibilities.
Boards, in general, do well with more fundamental board members understanding responsibilities — understanding the organization’s mission and providing financial oversight. Conversely, they struggle most with external responsibilities, including fundraising, advocacy, and community-building and outreach. This lack of understanding of what is — and is not — a part of the board’s essential roles can lead to a whole host of dysfunctions, such as micromanagement, rogue decision-making, lack of engagement, and more.
Since it’s impossible to do a job well if you don’t know what the job is, all boards must take the time to ensure that every board member fully understands what’s expected and needed of him or her, and then hold all members accountable when they get off track.
This starts with an understanding of the fundamental legal duties of each individual board member, which include:
1.- Board meetings should not last more than one hour. Start the meeting when it is scheduled to begin and get straight to business. If you collectively have the focus to get done in an hour you’ll be amazed with how much you can accomplish. If you have no time limit, the meeting will typically drag on and a lot of time will be wasted.
When time is wasted at a meeting then people are less likely to volunteer because they feel their time is wasted. One hour meetings have a major impact on volunteers. Associations that hold focused, one hour meetings have more people volunteer. It’s also important to note that those volunteers stay active the in the community for much longer. Length of your board meetings may seem like a trivial matter, but it really does have a large impact on how the volunteers of the association view the organization and, in turn, how they view their role.
2.- Make your meetings action oriented. Don’t just discuss issues, make decisions. Every item up for discussion should end in a vote to move forward in some way or table the issue with a clear understanding of why the item is being tabled and when it will be revisited. When taking action on an item make sure it is clear who will be responsible for getting that task completed. Ambiguity cripples a board.
3.- Board Meetings are for the board. They are not neighborhood meetings or social gatherings. The purpose of a board meeting is to conduct business, not see how many people you can get to attend. Some board members try to get as many people to attend as possible. This is missing the point. Homeowners are, of course, welcome to attend but it is not a membership meeting. The purpose of the board meeting is for the board to consider the affairs of the association, make business decisions, and then have a clear plan of action.
4.- Take time prior to the meeting to think about what you want to discuss. Inform the community manager of this one week prior to the meeting. This way your topics of discussion can be placed on the agenda which will allow the other board members and the community manager the opportunity to think about and/or research the item you want to talk about. When you don’t come prepared and spring things on the other board members or on the community manager this typically results in a lot of unnecessary discussion with additional research needed in order to make any kind of decision. Remember, be action oriented. By planning ahead you can make more decisions at the meeting instead of causing an item to be discussed twice and delayed for months.
5.- There are an odd number of board positions for a reason. You will not always see eye to eye. Don’t take it personal if the other members of the board disagree with you. This will occur and is healthy. While each board member should attempt to come to a consensus with the other members, you will not be able to achieve this each time. Countless hours are wasted by board members continuing to argue a point just to obtain “victory” on a certain issue or to avoid any vote that is not unanimous. This occurs because someone is taking it personal. If your view is not shared on an issue, take a vote, and move on. Do not hold a grudge. Recognize that you can disagree and still work well with each other.
6.- If you think you may have a conflict of interest do not vote on that issue. Let’s say a board member’s spouse is on a committee. If the board is making a decision on an issue related to that committee then the board member with the spouse on that committee should excuse him/herself.
7.- Most associations should hold quarterly meetings (unless your bylaws require more). Meeting more often than that becomes excessive and unnecessary. Remember you want to have focused, short, productive meetings. This keeps people interested in serving on the board and on committees. If the association is constantly meeting then people feel it is taking too much of their time and they will stop volunteering. It is important to note that you are required to comply with the minimum meeting requirement in your bylaws. Most association bylaws require no more than quarterly meetings, but check yours to be sure.
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Tags: Board of Directors, Condo and HOA, Management News
SFPMA is thankful to the various vendors that have become members that service the many managed communities over the years. All Companies that wish to work with the Florida Property Management, Condo and HOA industries are listed, They are then in a position to be selected to work on properties all over the State of Florida. SFPMA has a responsibility to properly screen all vendors prior to authorizing memberships for service requests and bidding out contracts for our Clients.
When you are listed on the Florida Directory, Clients can find you as one of the Top Companies used in our industry. Your company will benefit from being listed. “Start forming lasting relationships in the Property Management Industry”
Tags: SFPMA Articles“By working together we solve problems in the Property Management Industry”
Our effective marketing helps companies set goals and grow throughout the industry. We Aid Property Management Firms, Condo Boards and HOA Communities with finding the right Property Managers and solutions for finding the right Business and Services needed for proper operations of their properties, helping them achieve their goals.
Each month many of our members are contacted to solve problems that arise. ex; At Tax Time, Budgets, and Elections, Legal Services and thousands of Maintenance Companies. We put clients in touch with members to help with Bookkeeping, Collections, Legal Advice and Service Companies. We help Clients make the right decisions with hiring one of the association’s members.
You can search our members directory to find the companies you need!
When a request for maintenance of their buildings arises these management professionals search our Florida Directory, finding top professionals ready to meet their needs. When Property Managers hire a company listed on our directory, they trust us to find companies that work with management professionals and they hold proper licensing, insurances in the State of Florida.
By keeping clients informed of what your company is doing you are on their mind. They will learn more about you, helping them make an informed decision when hiring!
We use information sent to us by our members and redistribute this using our in house marketing programs, each day this is sent directly to clients using Emails, Published on our Website and Social Media pages and Groups. We want you to be seen by clients all over Florida.
How do you use marketing for your business?
First you have to think about who your audience is along with what you are posting to this targeted audience? – Then think about your effectiveness and reaching clients with your own company marketing efforts. Then ask yourself are those goals being met? – When we share about your company, We target the people that are making the decisions. We inform them about the most important issues they face with building management.
With your membership you can get your company information published and sent, informing the industry professionals. Let SFPMA spread this through our network of Board Members, Property Managers and Industry Professionals.
The Use of Digital Advertising from our Publications, Website Banner Advertising, Industry Articles on our Blog and Direct Emails to clients all over Florida!
Our Marketing Dept is constantly posting what our members send to us, sending the information to the many Social Media Pages and Groups from FB, LI, Twitter and Others. But its the Direct Emails we send we feel make the biggest impact. Over the years we have obtained 235,000 Emails that are kept safe and secure. Our Magazine “Florida Rising Magazine” has been published for over 9 years and sent throughout our industry this is packed with Articles, Advertising and a Directory, we thought how can we get others reading the magazine to find the top Member Companies – Put it in the Magazine! and finally Social Media, With so many people looking on their Phones Our Posting on this media keeps our members and the information they supply to us on the minds of new clients that are searching for help with their Condo and HOA Management and Operation.
Members can access the Members only portal when they are logged in to sfpma. *At the top of the page you will see ( Member ( your name or Company Name) you can still post 0 listings…) < Simply CLICK YOUR NAME and access the members portal.
(SOMETIMES YOU MIGHT HAVE TO REFRESH YOUR PAGE IF ITS THE FIRST TIME YOU WILL SEE AT THE BOTTOM OF THE PAGE ACCEPT THE COOKIES)
On the members portal:
This is the area where you can find your account information. You can also find access to the many ways to interact with SFPMA.
A) – Changing your password B) – View your Account C) – Renew your Membership D) – Write Articles and send them to SFPMA E) – Find your Favorites F) – Submit a Sale or Product Form G) – Send us an Event
This post was added when a few members stated they have not had a call for work?
Answer to this is: We have many ways we promote what our members are doing. We use Direct Emails these are sent 3 to 4 times each week to over 235,000 Emails. Social Media these posts are copied and promoted on groups and pages managed by sfpma, along with many posts are reshared by the many people that are reading them on FB, LI, Twitter and others.
When a member does not take time to send us what their company is doing it reflects on them. They are running their company and very busy but it takes a lot more to promote what they do? yet many companies dont do that, Promotions! sfpma is always open for articles, promotions, new sales we can use to send to our industry. when we dont get anything our team uses past articles and looks at your social media and uses some of those to repost these to our clients.
If you need a person to help you with promotions, and or marketing – One of the top Marketers helping members is:

Vail Marketing Solutions is a woman-owned, multi-service consulting firm providing marketing, communications and business development solutions for any business looking to increase their visibility and bottom line. Our approach delivers a cost-effective, customized marketing plan to fit the needs of your business and reach your goals. We will work hand in hand with you to develop your brand, tell your story and help you stand out from your competition ultimately leading to more growth opportunities.
For over 14 years, Ms. Jessica Vail has been successful in providing marketing, communications and business development solutions within the construction, engineering and real estate industries. Her passion for marketing and helping others led her to create Vail Marketing Solutions. She is a published writer and an active member of many networking organizations and committees.
You don’t have time to spend on a marketing plan and execution. You have limited resources, staff and money. You don’t know where to start. If these scenarios sound familiar, let’s talk.
Call Jessica, tell her Frankie Sent you! she has helped many companies get infront of the decision makers. She works with clients and sfpma members, for Ads on our website and our magazines.
Tags: Management News