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Managing properties can quickly become overwhelming, even for experienced investors. There is always something going on that requires attention and it takes very little time for things to get out of hand. Hiring a Property Manager can provide an opportunity to regain control and restore stability to both your properties and possibly life in general.
The importance of having income real estate to you and your family? We are here to help you with the selection process for hiring the right company for the management of your buildings. Your Property Manager will make critical decisions on your behalf making it extremely important that you do your homework during the hiring process, your decision to hire or not hire a management company should hinge on whether or not it is a good fit with your lifestyle and makes sense financially. Individual investors will have to assess the opportunity cost of both options based on their unique circumstances.
1. How far do you live from your rental property and how frequently can you visit the property?
If you are close you may be able to make the regular visits required for maintenance, inspections, collections, etc., otherwise the further you live the higher your travel time and expenses will be. The larger the distance the more temptation there is to not keep a close eye on things, and that can be a recipe for disaster. You should plan making monthly scheduled visits and there is always the potential for a middle of the night emergency call that requires your immediate attention. In the long run, is this feasible for you?
2. How do you deal with the of day to day operations yourself?
This is a tough one. we all like to think of ourselves as level-headed and even-keeled, but at the end of the day it takes a special kind of person to deal with the ups and downs of property management. Behind the seemingly simple task of collecting rent every month lie a number of unpredictable problems can push people to their limits. Ask yourself how you would react in the unfortunate event that tenants:
3. How many rental properties or units do you have?
As your portfolio grows so do the management challenges, and it becomes easier for things to fall through the cracks. Investors with large portfolios stand to reap significant benefit by leveraging the efficiencies a property manager can provide. Size can also constrain investors’ ability to consider purchasing new properties if they’re already maxed out managing their current holdings.
4. Do you do all the maintenance and repairs yourself?
If you can’t do it yourself, do you know who to call? Finding reliable handymen and contractors can take a while and in the mean time you may unknowingly hire people that are unethical, uninsured, do poor quality work, over charge etc. maintenance and repairs are a significant component of land lording and if you question your ability to ensure the work is done well and in a timely manner, you might want to consider hiring a property management company.
5. How quickly are you able to get your unit ready to be rented?
Advertising, fielding calls, and showing the unit can take a considerable amount of time, but are critical tasks as vacancies will quickly eat into your profit margins. If you question whether you have the skills or the time to make this happen, or if you have historically had an unacceptably high vacancy rate, you may want to consider hiring a property management company.
6. Are you capable of handling the paperwork nightmare.?
From profit and loss statements to tax deductions, this area needs special attention and becomes an increasingly larger burden for larger portfolios. some owners (especially those with a back ground in finance) will do just fine, others may opt to hire an accountant to help with the book keeping. If you feel like this might be a weak point you might want to consider hiring a Community Association Management Company.
7. Are you willing to be on call 24/7/365?
Its important to answer this question honestly, because when an emergency happens at your property you can’t ignore it. Your special event, important meeting, vacation, or personal crisis doesn’t relieve you of your obligation to your tenant. These emergencies don’t happen all the time, but when they do you have to be willing to handle them immediately. can you handle being called at 2 in the morning to fix someone’s overflowing toilet?
8. Are you willing to confront tenants about late payments and if need be evict them from the property?
Many new owners dislike feeling like the bad guy and try to be understanding by making exceptions. The problem is that this only invites additional abuses and excuses by tenants. Late payments must be dealt with immediately, and while sometimes a friendly reminder is all that’s needed, other times, it can be a very confrontational process ending in eviction. Unlike running a charity, running a successful rental business means enforcing the rules even it means evicting a single mother who lost her job and won’t be able to pay rent anytime soon.
9. How well do you understand the laws governing Community Association Management?
Ensuring the property is run in accordance with the law is critical in both preventing lawsuits and shielding yourself from liability if you are sued. Familiarity with contracts is also very important as your rental agreement is the only binding agreement between you and the tenant.
The daily life of a property or community manager is filled with ever shifting priorities, addressing the urgent needs of residents, board members, and vendors. Does that sound familiar; is that you?
The unfortunate consequence is that drafting and sending effective community-wide announcements may well take a back seat when you are focused on today’s urgencies.
But those communications are vitally important! Those community-wide messages, by definition, touch everyone. Remember this about your residents:
Your residents are accustomed to receiving professionally produced emails and messages every day at home and at work. Consider these benchmarks: 2 out of 3 Americans age 55+ are members of Amazon Prime, already ordering and streaming online with regularity. And surveys show that tech-savvy millennials are eager to purchase homes and very likely a growing ownership constituency in your community. Regardless of your residents’ age, you must assume they are accustomed to technology and discerning about quality communications.
Year over year the real estate market has been great for sellers but terribly challenging for buyers laboring with increasing prices and shrinking affordability across the US and Canada. The upshot is that homeowners are more invested than ever – and selecting a home in your community came with an expectation that your association will nurture and protect their investment. In their eyes, the messaging you share (or fail to share) with the entire community reflects on the soundness of their investment.
It’s someone’s home and community, their place of safety, comfort and joy. The communications you share can amplify or diminish those positive feelings.
In short, your communications matter. The messages you send to all residents influence how they perceive their home, their community – and your management team. Community-wide messaging is your turn to be a positive image setter and you cannot afford to miss that opportunity.
Given that backdrop, here are seven keys for successful communications:
However important a message may be, you must assume recipients will scan it quickly. If the message warrants further attention, readers might dive in more carefully – but they will probably commit mere seconds to perform that initial scan.
So be concise! Rehearse removing words or even entire sentences. Would that change the content? If not, remove the extraneous verbiage. Make each word count.
Clearly state the subject at the top. Then clearly issue a call to action, typically in the closing. Make sure your draft is crystal clear on each. Here’s why I’m writing and here’s what I want!
Then re-read your draft and ask: Does your message answer every relevant question? Always answer core questions: who, what, when, where, why and how? You are sharing information; do it completely.
Finally, check your tone. Is the message professional and positive? Informality may be appropriate when announcing a community barbecue, but still convey professionalism. And stern reminders may be necessary when residents are required to act, but one can do so in a positive manner that speaks to success rather than failure. Be professional, be positive.
Your community may issue a few announcements or a lot. Different strokes for different folks. But whenever you do, brand you messaging to amplify the community’s image.
In most cases, branding means incorporating your logo at the top of each message. Simple to do – and even automatically supported by Concierge Plus.
Then consider adding a tag line to your logo (if space on the logo is an issue, perhaps the tag line could be added to each message’s footer). If the community’s logo is an acronym or similarly abstract, a tag line is a super means to establish or reinforce your identity. Perhaps your community is “The Heart of Houston” or the “Spirit of St Paul.” Have fun deciding who you are and then use your tag line religiously. “Just do it” worked for Nike. A tag line can work for you, too.
Finally, consider how to amplify your brand in each message’s signature or footer. Beyond furthering your community’s brand, the footer can also incorporate links that drive residents directly to your online community calendar or other key features within a dashboard like Concierge Plus. That reinforces the importance and centrality of an online dashboard such as Concierge Plus and, in turn, that behavior will lead to greater satisfaction for residents and efficiency for you. Win/win!
Your messages should adhere to a classy, repeatable style. In the same manner that your content should be uniformly concise, your style should be consistent. too.
Before setting your style, inventory and categorize the types of messages you have sent or intend to send. Determine if you wish to set a single style across all communications or set distinct styles by category. For example, should you have one style to announce social events and another for transmitting board minutes and updates?
Once you decide on your categories, develop a style for each one. To some extent that may be preordained by the communication solution your organization uses. But most contemporary community management platforms enable you to manage font size, font color, and more. Simply put, select appropriate and complementary font sizes and colors for the headlines, sub-headers, and body of your messages.
It may also be worth noting the following norm. From top to bottom of a message, larger fonts generally lead to smaller fonts as one progresses through a message. Think of this hierarchy: headlines, sub-headers, body, and footer will typically use progressively smaller fonts.
For complementary colors, check out guidance on what designers call the color wheel. But the commonsense advice here is: don’t get too busy, don’t get too cute. Complement your branding colors to set an attractive style but keep it simple and professional.
Bullets or ordered lists are great ways to delineate topics and improve readability. You may also wish to use bold and italics to differentiate your call to action or emphasize other content within a message. However, it is best to avoid underlining since that implies the presence of a link in the online world.
Ultimately, your audience will appreciate a simple, clean and consistent style – and you will have an easier time building such a style into your routine.
Including links can add substantial value for the recipients of your messages. Are you announcing candidates for a board election? Then include a link to their LinkedIn profile so that residents can learn more about them. Are you holding a meeting or event at a remote location? Then include a link with directions.
Once you become accustomed to incorporating links, you’ll find a million and one ways they are beneficial. Also remember to include useful links to your community’s dashboard,
However, be aware that links included in an email can easily be forwarded to any party. If, for example, you are you hosting a Zoom meeting for residents only, be aware that including the Zoom link in an email makes it easy for the community to share that link with non-residents by forwarding. Some solutions explicitly support links within calendar entries, and while that does not fully preclude inappropriate sharing, it does mitigate risk.
Would you try to sell a home without including photos of the property? Would you buy a product online without seeing a photo first? Of course not!
You may not be selling homes or merchandise, but it is a vast understatement to merely say images in message add flair and appeal.
For example, are you reminding residents to leash their dogs? A simple photo can instantly capture their attention and help a reader immediately grasp the subject of the message.
However, be judicious. Do not use too many images. Yes, they are very effective. But do not allow use of too many images to compete with the message itself.
Also select images that are relatable. Venues known to your reader are relatable. Are you announcing a new pool policy; include a photo of your pool. Photos of people are relatable. Are you announcing an event? Include a photo of your meeting host, past attendees, or a stock image of people at a similar event.
Remember that it may not be permissible to re-use images you find on the internet. Are you using photos of your community captured from the developer’s website? Then insure you have the developer’s permission to re-use the images(s). Are you using images of residents in the community? Make sure they do not object to your re-use of their likeness.
Stock images are a great resource. Some are free, some are not. For example, Pexels offers free and searchable access to a wealth of images, proclaiming that they may be used for free, without attribution, and may be edited as you wish. Access to other free resources can be found here.
There are also many affordable solutions to access and re-use images. One such service is called SnagIt Assets. This content-rich solution permits you to search, download and use an unlimited number of photographic images, plus access numerous handy symbols, templates and themes for a low annual subscription fee. SnagIt Assets also enables you to seamlessly download images directly into image capture and editing software from the same company that’s called, not surprisingly, SnagIt. That is quite convenient.
In fact, if you send messages with any regularity, obtain and learn image capture and editing software like SnagIt. It has a multitude of benefits, such as re-sizing images, cropping images, superimposing text on an image, or adding borders or special effects. Once you get accustomed to using an image editing tool, you will wonder how you ever did without one.
Now that you have taken inventory and established one or more messaging styles, it’s time to create, test and save templates. Templates not only enforce use of the style(s) you create; they also save oodles of time as you churn out new messages!
You could initially create your templates in Google Docs or MS Word, then copy/paste them into your communication platform for new messages. Better yet, create a template using the rich text editor included in a product like Concierge Plus that empowers you to save a template as a draft announcement, then duplicate that template again and again as new messages are needed.
It is vitally important to test your templates. Ensure that messages will look and behave as you wish when a resident sees them via their email application. Frankly, it can be hard to test every scenario, but try to examine the emailed template using popular solutions on both computers and phones such as MS Outlook, Gmail, and Yahoo Mail. Then adjust your template works if you find it works on some platforms but not others.
A failure to communicate creates a vacuum and, as we know, nature abhors a vacuum. The frequency of communication may vary depending on the nature of your community. But be sure to provide sufficient oxygen. Make it a point to communicate at regular intervals.
Conversely, be wary of inundating residents with messages. If you have a series of small messages that do not warrant individual messages, consider packaging them into a periodic digest that residents can review weekly or monthly. Excessive messaging is akin to a public nuisance and the impact of your messages will be diluted.
For messages that appeal to a limited audience, leverage “group” messaging supported by a solution like Concierge Plus. For example, if you have an active club of yoga enthusiasts, create a yoga group to share messages explicitly with that audience.
Also use and consistently update your community calendar to show yoga and other club events within your community. Make their presence known to the entire community via the calendar but avoid filling residents’ inboxes with a barrage of announcements.
Also consider how you wish to deliver messages. Should they be distributed via email and appear on a public display in your lobby or a clubhouse, too? In fact, remember to refresh messages on your public display monitors. If you fail to update those messages with reasonable frequency, the community will naturally begin to ignore the display and its value will be undermined.
Is your message urgent? Does it warrant text or voice delivery in addition to email? Be prudent but leverage all the tools at your disposal.
We understand that adhering to best practices may take a backseat when we get mired in daily priorities. Our advice is simple. Don’t let that happen to you.
Commit to solid and consistent communication practices. Spend time up front to get setup. Establish your branding. Inventory your messaging. Create your styles. Build re-usable templates. All that enables you to focus on the content of your communications day by day.
The result will be a more efficient workflow for you – and the community will applaud your results and contribution!
sfpma want to thank Geri Bell for always providing us with the top Articles for our Industry.
Becker’s Lawyers are members of sfpma, can be found on our Directory, Sponsors many events and is one of the top firms for Condo, Hoa and Management professionals for our industry.
Thank You from all of us at SFPMA.Org
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We are encouraging all members, Property Managers, Board Members for Condo and HOA’s and the industry in general to follow:
We understand that everyone has questions:
It is important to recognize we are not health care professionals. We have been looking to the experts. The CDC and other qualified health officials should continue to be the primary source of current information and guidance. Were offering general, precautionary guidance from officials and adding some common-sense guidelines for our industry.
Mask Mandates are changing!
Many States have already set as requirements for businesses, schools and Offices all over the US. The reversal of wearing Masks. This is great news for many, now you do not have to put on the masks if you dont wish to. As we go forward some that are at risk still will protect themselves, while others wont put them on. Dont get mad at them or start a problem…. You dont know what they are doing in Their Live! they might have a lower immune system in their bodies? they might take the stand that masks dont work? they even may believe in the Science or lack of?
Every person has the right to keep wearing a mask or not! so work with your group, community and management to find a solution you can adapt to keep everyone in your buildings safe. this could mean, in the common areas, with visitors and guests inside and outside your buildings. its best to have an open discussion with a group. find out what they think? and put in place rules to keep everyone safe.
Thank You, Be Safe. SFPMA
We know it’s a balancing act for community association leaders— and the desire to keep residents and guests safe as the face mask debate continues— even for the fully vaccinated. ( Part of this article copied from: Covid Masks) We are all working together for the safety for all.
As some local jurisdictions and/or states lift and others reinforce mask mandates, what does this mean for homeowners associations and condominium communities with shared spaces including—fitness centers, clubhouses, lobby areas, and mailrooms? We contacted CAI members, practicing common-interest law to share an update on face masks in common areas. From the outset of the pandemic, Edmund Allcock, a partner with Marcus, Errico, Emmer & Brooks in Braintree, Mass., and a fellow in CAI’s College of Community Association Lawyers (CCAL), encouraged community associations to follow recommendations from the Centers for Disease Control and Prevention, as well as state and local guidelines, to mitigate the spread of COVID-19.
“At the beginning of the pandemic, we recommended closure of (common areas),” says Allcock. “Since the development of the vaccine, everything seems to have reopened, so I do not see why the clubhouse, or the gym should be any different.”
In Washington, application of state and local health mandates to community associations have been inconsistent, notes Anthony L. Rafel, managing partner at Rafel Law Group in Seattle, and a CCAL fellow. “The governor’s proclamations and the state secretary of health’s orders requiring masks in indoor congregate spaces make no exception for community associations,” he explains. “We’ve advised our community association clients that the requirements are applicable to common areas.”
Meanwhile, the California Department of Public Health has clarified that “indoor public settings” applies to board and commission meetings, but there is some disagreement as to whether community associations have to follow the state’s mask mandate, says Nathan R. McGuire, managing partner at Adams Stirling in Northern California, and a CCAL fellow. McGuire notes that his firm is advising that community associations are not public. Therefore, the guidance does not technically apply to them.
When it comes to guidelines community associations should follow to minimize the spread of COVID-19, Rafel says to lean on the side of greater protection for residents and guests. “Masks should be worn in lobbies, hallways, gyms, clubhouses, and meeting spaces if required or recommended by federal, state, or local health officials,” he says.
McGuire also believes masks should be required in indoor common areas to mitigate the spread of the disease. “Another option is to require only those who are unvaccinated to mask indoors and allow them to self-attest to their vaccination status. Meaning that, if someone enters the indoor setting without a mask, the resident or guest is self-attesting that they are vaccinated,” he notes.
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Tags: Common Area Issues, Condo and HOA Law, Management News, SFPMA Articles
SFPMA works throughout the State of Florida, we are a multi-member organization for the Condo, HOA and Property Management industry. Through knowledge based Articles, Events and our Members Directory, Clients find the right information to make an informed decisions for their Florida properties.
