Mobile Leasing: The transition to mobile-based marketing, leasing and resident management in 2017
On-site Leasing
The often-evoked visual of a leasing agent conducting an apartment walk-through with an iPad and wrapping up the transaction by handing the prospect the tablet so they can fill out their application is happening in some high-end apartment communities in markets like New York City, but don’t expect such an experience in suburban Topeka anytime soon. There are markets that cannot justify the cost.
The less-flashy alternative is the increasing popularity of the online leasing portal, a place to submit application and credit information. These options are becoming widely available as a way to weed out serious prospects from looky-loos, and automated input is a huge time saver for property managers. Expect such submission of details to become common and widespread within the next two years.
And the idea that an apartment could be rented without an in-person visit? The demand for such a service is still growing, and is particularly popular among college students, foreign relocation prospects, and professionals moving for work assignments. Online video tours, detailed and updated photography, and extensive descriptions are three ways to capture this market.
Tags: Condo & HOA Vacation and Rental Property, Management News