Mobile Leasing: The transition to mobile-based marketing, leasing and resident management in 2017

Mobile Leasing: The transition to mobile-based marketing, leasing and resident management in 2017

  • Posted: Jan 04, 2017
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After Move-in

Perhaps the greatest change in how property management and residents interact with the aid of technology comes after the boxes are emptied and the first month’s rent check is cashed.

Site managers are observing that tenants don’t want to talk to their management staff after move-in, preferring to handle rent pay, maintenance requests, and information sharing in a manner similar to online banking transactions.

Both apps and secure Web portals are vital tools for the property that wishes to offer such features for residents, though a majority of properties in the U.S. are still handling rental payments via checks or direct deposit. The financial crisis led to more renters wanting to pay rent via credit card, which influenced some movement toward online remittance options. But future-focused property firms will need all of their resident information, maintenance forms and bill pay in one highly mobile platform to satisfy tenant demands.

The change to a mobile request and follow-up adds a new dynamic to maintenance, allowing for easier tracking and scheduling. It also opens up the opportunity for customer satisfaction input. After an apartment problem has been cleared up, properties can ping the tenant via email and ask for feedback, creating customer loyalty and a record that closes the loop on the complaint.

What are the biggest changes you see coming to the property management market as the world goes mobile for its technology needs?

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